Nike NRC
Training Plans
Campaign Proposal
App Content
Embark on a transformative journey with Nike Training Plans, a visionary framework designed to empower athletes* to redefine their training experience. Exclusive to Nike Run Club (NRC) app users, these transformative plans are seamlessly integrated into your runs.
The dynamic content created within the NRC app not only encourages users to explore and integrate these plans into their runs. With influencers and social media, the reach extends to new users and younger generations, creating a shared journey of inspiration and growth.
Cinematic images paired with motion blur showcase the lively play between the subject and the movement. A guiding running route graphic, reminiscent of the app interface, brings the personal journey along. It's not just a run; it’s a motivation, a step towards endless possibilities.
Agency | AnalogFolk Amsterdam
Executive Creative Director | Carren O’Keefe
Art Direction & Design | Eduardo Fitch, Dark Ghetto Unicorn
Producer | Jamie Aubin