Nike
Move To Zero Community Challenge
EMEA Campaign, Visual Concept, Asset Development
150,000+
trees planted with the Nike Community and Eliud Kipchoge.
Move To Zero Community Challenge: run, walk, fly, as long as you move, everybody wins. 1km = a tree planted. Members come first, and finish first for a better earth with Nike.
1.2 M New Members. 130k+ participants running a total of 130+ times around the planet combined in 30 days. Phileas Fogg could never.
Creative Director | Sebastiaan Bek
Creatives | Will Reed, Motilayo Williams
Art Director Design | Camille S. Bouyer
Copywriters | Alexandra Dobriyanova
Producer | Davide De Santis
Account Lead | Nik Penhale-Smith