Nike MindSets
Visual Concept, Content Development
Prevent and recover from mental health issues with movement with Mind Sets. Shifting away from Nike’s hyper performance attitude to take a break, breathe, stretch, and rooooollll our necks.
Positioning Nike as an advocate of mental strength and resilience with athletes*, by creating a visual narrative centered on authenticity and mindful performance.
The Drum
AdAge
Shortlisted for
Executive Creative Director | Carren O’Keefe
Creative Director | Tobias Snäll
Senior Creative Art | Maximiliano Chanan
Art Director Design | Dark Ghetto Unicorn
Copywriters | Jasmine Phull, Candice Pires
Producer | Jamie Aubin